TYPOGRAPHY FROM SAATCHI & SAATCHI

TYPOGRAPHY FROM SAATCHI & SAATCHI

Posted On: July 5, 2012
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An interesting bit of typography for Saatchi & Saatchi from the guys at Marshmallow Laser Feast. From what I understand, this was created by creating the basic typography on a computer, then actually filming the screen with a video camera, which was waved around, zoomed in and out etc. The feed from the video camera was linked to a second computer which extruded the image on the Z axis, and then a few extra effects must have been added. Taking filming the TV to the next level…